NORTIV 8 introduces ActiveFloat sneakers that redefine comfort, versatility and style to keep life moving

NEW YORK, June 18, 2024 /PRNewswire/ — NORTIV 8, a leader in innovative outdoor and lifestyle footwear, is proud to announce the launch of its latest breakthrough athleisure lifestyle sneakers, ActiveFloat. Designed to set a new standard in sneaker comfort, durability and style, ActiveFloat is designed for those who are always on the go, and embodies NORTIV 8’s brand ethos of “Keep Life Moving.” These versatile sneakers blend seamlessly with any outfit and are ready to accompany wearers wherever their journey takes them.

The new ActiveFloat sneakers from NORTIV 8 are shoes for forever, wherever life leads.  Versatile for everyday activities, they combine style with comfort technology, making them the go-to shoes for on-the-go.  Thanks to their accessibility, these sneakers enable all lifestyles to keep life moving.
The new ActiveFloat sneakers from NORTIV 8 are shoes for forever, wherever life leads. Versatile for everyday activities, they combine style with comfort technology, making them the go-to shoes for on-the-go. Thanks to their accessibility, these sneakers enable all lifestyles to keep life moving.

In the highly competitive global sneaker market, valued at approx $79 billion By 2023 and expected to grow at a CAGR of 5.5% over the next five years, consumers are increasingly looking for versatile, high-quality shoes that also make a fashion statement. Amid this busy landscape, NORTIV 8’s ActiveFloat sneakers stand out by offering an exceptional blend of features that meet modern lifestyle needs.

Representing a significant leap forward in both design and functionality, the ActiveFloat sneakers have been developed by listening to customer feedback to create shoes that meet practical needs, while elevating everyday style and maximizing comfort. These sneakers are ideal for anyone looking for versatile shoes that suit an active lifestyle and ensure freedom of movement and stylish comfort.

ActiveFloat sneakers are carefully designed to provide ultra comfort all day long. Featuring a high-rebound EVA midsole, these sneakers provide a responsive, cushioned feel that absorbs shock and reduces pressure on the knees, making them perfect for both everyday use and high-intensity activities. The innovative sole technology provides superior resilience and shock absorption, preventing foot fatigue even with prolonged wear. This commitment to comfort ensures wearers can enjoy their day without experiencing foot pain, whether they are working, running errands, commuting or participating in sports.

ActiveFloat sneakers are made with a non-slip rubber outsole and provide reliable traction on a variety of surfaces, from city streets to rough trails. This durability and grip make them ideal for an active lifestyle, providing stability and confidence with every step. The TPU film on the upper ergonomics adds strength and stability, while the mesh foam insole provides exceptional cushioning, reducing foot fatigue and ensuring all-day comfort. The knitted, woven mesh upper ensures optimal airflow, keeping feet cool and comfortable all day long. Available in a range of contemporary colors for both men and women, ActiveFloat sneakers not only enhance performance but also make a stylish fashion statement.

NORTIV 8 sets itself apart by offering ActiveFloat sneakers at an incredibly accessible price point. Her mission is to make high-quality, stylish lifestyle shoes accessible to everyone. With ActiveFloat, the brand delivers a product that combines premium features with accessibility, so customers can keep moving in comfort and style without breaking the bank.

ActiveFloat sneakers are now available for purchase on the NORTIV 8 website, Amazon, Dream Pairs’ Bay Plaza store, Dream Pairs’ TikTok store, and at select retailers nationwide. In addition to ActiveFloat, the AllSwifit 2.0 sneakers from NORTIV 8 are also a popular choice. The AllSwifit 2.0 offers advanced cushioning, a lightweight design and improved durability, making them ideal for both everyday use and athletic activities.

NORTIV 8 is committed to creating innovative, high-quality and accessible footwear for people with active lifestyles who seek comfort and versatility. With a focus on advanced comfort technology accessible to everyone, NORTIV 8 continues to push the boundaries of footwear innovation, ensuring all-day wearability and helping people look as good as they feel.

About NORTIV 8

NORTIV 8, a distinctive brand under the Dream Pairs umbrella, is known for its high-quality yet accessible walking shoes and is a global leader in accessible and stylish active footwear. From outdoor adventures to everyday activities, NORTIV 8 offers versatile footwear for wherever life leads. NORTIV 8 combines advanced comfort technology, stylish designs and accessibility, ensuring all-day wear to keep life moving.